CM 314/ENG 314 Public Relations Writing

3 credits

Examines the fundamentals and practices of public relations in addition to composing specific public relations written works. Students will read, analyze, and discuss current public relations and media case studies. Additionally, students will create and write a press kit for a company, which will include writing a press release, backgrounder, newsletter, brochure, fact sheet, and radio spots for their intended media.

Prerequisite(s): A grade of "C" or better in at least one CI course, CM 253/ENG 253, and CM 275.

SEE Certified: WI