HCM 625 Strategic Planning and Marketing in Healthcare

3 credits

Examines the strategic planning and marketing of healthcare promotion and delivery with application to various healthcare settings, missions, visions and values. Students will analyze statistical, qualitative, quantitative, and economic data to assist in effective strategy formulation and implementation to meet the needs of diverse populations in a changing healthcare environment. Emphasis will be placed on need for creativity and diversity in health care, using case studies, real world examples and team projects. Students must complete the third of the three, 3-day residency weekends to demonstrate competencies in HCM 625 course materials in a face-to-face environment.

Prerequisite(s): None