MGT 424 Entrepreneurial Development
(Formerly BA 424. Same as MKT 424) An analysis of the various stages in a company's growth. Students design a feasibility analysis, develop a marketing plan, set up pro forma statements and cash flow projections, and propose alternate strategies to secure start-up capital. Topics include risk estimation, networking, franchises, mergers and acquisitions, and basic management skills.
Prerequisite(s): ACC 102, MGT 204 and MKT 206.