MKT 207 Market Research

3 credits

(Formerly BA 307) This course will examine basic market research concepts and principles. Students will develop skills in two areas: problem identification and problem solving research. Content will develop the main components involved in conducting marketing research, including problem definition, research design, field work, analysis, and report presentation. Successful completion of this course will prepare students for careers utilizing the basic ability to conduct and present research, careers related to marketing and general business, and careers directly related to marketing research.

Prerequisite(s): MKT 206.