MKT 315 Sports Marketing

3 credits, Spring

The sports industry is experiencing continuing growth, demonstrated by the emergence of new organized sports, fan involvement and attendance at events, and a resurgence in minor league sports. In response, there is a greater need for sports industry professionals. This course will provide an elective for business majors interested in this growing field. It will examine the application of marketing strategy and activity to a sports enterprise setting, including leagues, teams, events, and individuals. Topics include the impact of external, uncontrollable environments; the application of targeting and positioning strategies; sport product and branding; event pricing and distribution strategies; and the use of appropriate, effective promotion tools.

Prerequisite(s): MKT 206.