MKT 316 Principles of Negotiation and Sales

3 credits

(Formerly BA 316. Same as MGT 316) An examination of the concepts, applications, and interrelationships involved in the process of negotiation. The course will examine the wide range of negotiations in contemporary life and the evolution of the role of sales to that of technical problem-solving and advising. The issue of ethics and ethical behavior in negotiation and sales will be a perspective in all discussions.

Prerequisite(s): MGT 204 and MKT 206, or permission of instructor.