MKT 424/MGT 424 Entrepreneurial Development

3 credits

Analyzes the stages in a company's growth and requires the development of a new company, product, or initiative. Students conduct a feasibility analysis, develop a business plan and a marketing plan, and propose alternate strategies to secure start-up capital. Additional topics discussed include risk estimation, networking, franchises, mergers and acquisitions, and management skills.

Prerequisite(s): A grade of "C-" or better in MGT 204, MKT 206, ACC 102, FIN 301 or FIN 402