MKT 307 Market Research

3 credits, Fall or Spring

Identifies and applies market research concepts, principles, and practices for use in managerial decision making. Students will develop skills in problem identification and learn to utilize research in problem solving. Content will make use of qualitative and quantitative methods for research design, field work, analysis, and report presentation. Successful completion of this course will prepare students for careers directly related to applied marketing research.

Prerequisite(s): A grade of "C" or better in MKT 206, MKT 311, and MATH 136

SEE Certified: WI