Fashion Merchandising Program Objectives

Upon completion of the Bachelor of Science in Fashion Merchandising, graduates will be able to:

  1. Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
  2. Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
  3. Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
  4. Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
  5. Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
  6. Employ sophisticated personal communication and technology skills to enhance job effectiveness.