Digital Marketing Program Description

The digital marketing major is a program of study using the principles of marketing, business information systems, and visual communication to learn how to effectively compete for customers and clients through a strong presence on the Internet and other emerging digital communication channels. The degree will provide the graduate with a sophisticated set of technology skills along with business and design acumen needed to identify, engage, and continue relationships with customers using digital media. The graduate will be prepared to become a leader in the increasingly shifting digital marketing environment at the local, regional, and international market levels.