Digital Marketing Program Objectives
Upon completion of the Bachelor of Science in Digital Marketing, graduates will be able to:
- Apply the essential elements and theories of marketing to the Internet and other digital marketing channels.
- Develop and/or implement professional digital marketing strategies and programs using professional visual design and technical terminology and techniques.
- Interpret the current state and future digital marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of alternative media plans.
- Assess organizational marketing strategies as an integrated technological, visual design, and business planning system.