Digital Marketing Program Objectives

Upon completion of the Bachelor of Science in Digital Marketing, graduates will be able to:

1. Apply the essential elements and theories of marketing to the Internet and other digital marketing channels.
2. Develop and/or implement professional digital marketing strategies and programs using professional visual design and technical terminology and techniques.
3. Interpret the current state and future digital marketing possibilities as they relate to a specific organization.
4. Evaluate the significance of global markets and marketing processes in the development and application of alternative media plans.
5. Assess organizational marketing strategies as an integrated technological, visual design, and business planning system.