Digital Marketing Program Requirements

The courses listed below are required for the completion of the bachelor's degree in digital marketing. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements:

ART 110

Fundamentals of Design I

ART 113

Fundamentals of Design II

IAD 381

Digital Media/Advanced Web Design & Production


International Marketing

IS 135

Advanced MS Office Applications

IS 201

Management Information Systems

IS 301

Principles of E-Commerce

IS 320

Human-Computer Interaction

IS 361

E-Collaboration & Social Network

IS 386

E-Commerce Business Solutions

MKT 206

Principles of Marketing

MKT 210

Strategic Marketing Communication

MKT 307

Market Research

MKT 311

Consumer Behavior

MKT 336

Integrated Marketing Communication

VCD 125

Fundamentals of Digital Media

VCD 208

Web Design I

VCD 270

Introduction to Corporate Communication Design

VCD 308

Web Design II

One internship is required:

ART 390 or

MKT 417

Visual Communication Design Internship (or)

Senior Business Internship