MKT 223 The Business of Fashion

3 credits, Spring

Introduces student to the functions of and the careers within the fashion industry. The course examines the independent industry roles of the merchandiser, retailer, and marketer. Students will learn basic principles governing the fashion movement and how to use industry source information to keep current with changes that affect the trends in fashion.

Prerequisite(s): A grade of "C-" or better in MKT 206