VCD 320 Design Theory III: Client and Audience

3 credits, Fall

This course will be offered for the last time Fall 2013.

Introduces the problem of designing for an audience, the intersection of promotion, advertising, and client identities. Students explore a variety of design solutions and techniques, examining their effectiveness relative to the chosen audience. Preparing design work for pre-press production using advanced production methods and processes is emphasized. Course includes studio and lecture. Students will need to purchase supplies/materials for this course.

Prerequisite(s): A grade of "C" or better in VCD 221 and VCD 224