MKT 330 Strategic Marketing for Entrepreneurs

3 credits, Fall or Spring

Examines effective marketing strategies and tools that should be used by the entrepreneur. Students will learn the process of idea generation and screening, how to develop market critical analysis, and the methodology to set appropriate marketing objectives for a specific company. Students will design a marketing campaign using current forms of electronic media.

Prerequisite(s): A grade of "C-" or better in MKT 206 and MGT 224