INBUS 325/MKT 325 International Marketing
3 credits, Fall and Spring
Examines the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Emphasis is on the problems and decisions involved across and within international borders, and the structure in international markets. Students will gain insight into developing marketing strategies outside the U.S.
Prerequisite(s): A grade of "C-" or better in MKT 206