ART 256 Commercial & Industrial Scriptwriting

3 credits, Spring (offered as needed)

Develops skills in writing for motion media. Emphasis is on the two-sided script as a standard format for scripts used in the advertising and communication fields. Students examine the co-relationship of images and text, conceive and write a treatment, generate a storyboard, practice writing commercial scripts for radio, TV commercials, PSAs or industrial communication that will fulfill client objectives and direct production teams.

Prerequisite(s): ENG 152 or equivalent

General Education: 200-level writing skills course for select majors