Photography Track

Today’s visual communication designers must be creative problem-solvers and image-makers capable of working across a variety of media. Likewise, photographers must not only be able to take compelling images that communicate ideas or tell stories, but must also possess wide-ranging technical skills and the ability to market oneself. The Photography track is designed to expand the Visual Communication Design student’s capabilities in photographic processes and digital-imaging techniques. The photography track prepares career-oriented graduates to become professionals in commercial and advertising photography, portrait and fashion photography, photojournalism, graphic design, and image post-production, as well as for graduate study.

Photography Track Outcomes

Upon successful completion of the photography track, graduates will be able to:

1. Operate camera controls and photographic equipment with expert proficiency.
2. Demonstrate the ability to photograph in controlled and uncontrolled environments in both ambient and artificial lighting situations.
3. Produce professional-quality photographic images using industry-standard techniques and software.
4. Synthesize conceptual and technical elements to generate a visually dynamic image that elicits a response from the viewer.
5. Recognize the importance of the development of photographic arts and technology, the history of photography and its impact on society and human communication.
6. Construct and present a portfolio of photographs that demonstrates conceptual thinking and problem-solving abilities while achieving professional results.